ARS Marketing · Daily Update Report

GoNano NuRoof Revive — Daily Update

Monday, June 2, 2026 · Advanced Roofing Solutions
Campaign ACTIVE · $200/day · 2 ad sets · 4 ads
1

Live Meta Audit

Pulled 06:41 PDT · Window May 12 → June 2
Spend
$4,354
total in-window
Campaign Leads
47
CPL $92.64
Form Leads
45
CPL $96.76
CTR
1.49%
1,439 clicks
Frequency
3.25
reach 29,696

Delivery

Impressions96,413
Reach29,696
Clicks1,439
Inline link clicks647
Public reportars-audit.pages.dev →

GHL Cross-Check & Downstream

Contacts tagged "meta lead"45
Tagged "gonano nuroof revive"44
AccuLynx appt scheduled10
Qualified10
Sat through demo8
2

Fatigue Signal — The Key Read

Delta vs June 1
⚠ Fatigue Materializing

Marginal CPL on new spend has crossed above blended CPL

Spend
+$233.81
new spend today
Leads
45 → 47
+2
Campaign CPL
$91.56 → $92.64
▲ +$1.08 worse
Frequency
3.20 → 3.25
▲ climbing
CTR
1.50% → 1.49%
▼ slipping
Marginal CPL
$116.91
▲ above blended
Marginal CPL = $116.91 on the new spend — now above the blended CPL of $92.64. The prior refresh ran at $71.59 (below blended). The fatigue flagged on June 1 is now materializing.
Driver — Ad04 "SameRoofDifferentOutcome": 61% of spend ($2,663.76), $110.99 CPL, CTR 1.30%, frequency 2.86 and climbing.
✓ Recommendation
Intervene on Ad04 now (pause / refresh). Reallocate to Ad01 "DontReplaceRevive" — STORIES at $27.56 CPL (in target), FEED at $48.72. Refresh the FEED 4×5 creative. HOLD budget. Quality over volume — GHL confirms downstream conversion is real (10 qualified, 8 demos).
3

Campaigns Launched Today

SMS sequences live · email verified
GoNano AI Voice — Meta Leads SMS 10:24 PDT
Campaign: "ARS GoNano AI Voice Meta Leads SMS - 2026-06-02" · 14 contacts
Day 0 sent immediately 14/14 Day 2 scheduled 14/14 Day 4 scheduled 14/14 Total GHL accepts 42/42
Excluded: Henry Winkler — suspect email, held out Maureen Schmidt — bad phone Jenni Hall — duplicate
GoNano AccuLynx Re-Engagement SMS 10:32 PDT
Campaign: "ARS GoNano AccuLynx Re-Engagement SMS - 2026-06-02"
Day 0 SMS to stale Prospects 4/4
  • Recipients (smsOptOut=false): Emily Woodruff, Darlene Teeter, Thomas Whitman, Ben Mercieca
  • Excluded: 510 SMS opt-outs, 1 unknown, internal/duplicate rows
  • Email NOT launched — ars-crm.xyz not send-ready, no verified Arrow sender
  • Follow-ups not scheduled — no reply-aware exit guard for cold subset
Email AI Voice List — Verified 08:57 PDT
15 clean email contacts ready 1 flagged for review 1 excluded duplicate
Flagged: Henry Winkler / ewesuck@gmail.com. Verifalia public-validator was blocked by CAPTCHA/login — no verdicts captured, none fabricated.
4

Open Items / Next

Decisions & blockers
Nick decision needed
Pause / refresh Ad04 "SameRoofDifferentOutcome" — driving fatigue at 61% of spend.
Blocked
D1 routing verification still blocked — error 7403.
Next
Share / use the ARS sales presentation v2 branch alias as the link.